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MERCEDES BENZ PLANS NEW MODELS FOR INDIA

mumbai: Luxury car maker Mercedes Benz India is planning to launch new to the job models, start a flash modification and persist brand expend to stay to the lead of competition in the sphere of a marketplace with the aim of is slated to grow by the side of 50 percent this time.

The company is besides looking redirect to the launch of a finance arm by its father company to finance possession of elementary and flash pass Mercedes models.

"We cover mapped various segments and preference be present launching new to the job models in the sphere of the vacant slots. The company preference be present launching a luxury sports effectiveness vehicle (SUV) and models under performance segment. In the sphere of the carry on seven months we cover launched 16 products," Director (Sales and Marketing) Debashis Mitra told IANS.

"The luxury car marketplace preference persist to best the overall car marketplace sales this time such as well. The segment is likely to log around 50 percent growth this time while the standard car segment is likely to log around 20 percent growth," he added.

According to him, sales of luxury cars are likely to link with around 13,000 units this time, up from around 8,500 units sold carry on time.

Stating with the aim of luxury car sales are driven not by penalty but by brand perception, top-notch and availability of financing options, Mitra refuted the chatter with the aim of Mercedes is agony a brand fatigue in the sphere of the minds of prospective car buyers with the arrival of new to the job players like BMW, Audi and others.

"It is constant Mercedes has been in the sphere of India to the lead of serious competition. But it continues to cover its brand appeal and certainly near is rebuff brand fatigue. The records ascertain with the aim of. Concerning January-June 2010, we cover sold around 2,450 units, far to the lead of the competition," he thought.

Asked on the subject of the company's fall to the amount two situation in the sphere of 2009 afterward BMW, he thought: "It was likely due to the absence of our fast promotion E course group archetype contributing all but 40 percent of the sales volume. We lagged behind BMW carry on time by 300 units."

He thought with the launch of new to the job E course group deceased carry on time the company's records are ticking fast.

"During the elementary six months we cover sold 1023 units of E course group. Sales of other models are - C course group 995 units, S course group 266 units, M course group 93 units, GL 47 units and others 25 units," he thought.
 

 
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